Increased Amazon revenue 300% within 2 years by overseeing marketing strategy, creating a pricing model to evaluate product feasibility, and leading weekly meetings with Amazon agency

Produced branded content for new product launch by developing launch plan, strategic shot list, production logistics, timelines and brand deliverables to ensure we stayed on time, on budget and achieved 50+ deliverables

Led a packaging rebrand across all product SKUs, managing our Marketing team and creative agency to ensure the update aligned with core brand values and was optimized for retail success

Met all internal P&L goals by overseeing our accounting, email marketing and Amazon agencies 

Partnered with Co-Founders to expand network in effort to fundraise a Series A by attending ~2 fundraising events per month including BeautyMatter Annual Awards (recognizing innovation and industry leadership) and Vital Voices, (founded by Hilary Clinton to invest in women fighting global challenges)