Led production of branded and social content for new product launches, overseeing creative briefs, shot lists, timelines, and final deliverables across digital and social platforms

Managed multiple concurrent social and marketing campaigns, ensuring assets launched on time, on budget, and aligned with brand voice and strategy

Collaborated with internal teams and external creative agencies to deliver photography and video assets optimized for e-commerce, retail, and social media

Led a full packaging rebrand across all SKUs, managing creative partners and internal stakeholders to meet launch timelines

Increased Amazon revenue 300% within 2 years by overseeing marketing strategy, creating a pricing model to evaluate product feasibility, and leading weekly meetings with Amazon agency

Met all internal P&L goals by overseeing our accounting, email marketing and Amazon agencies